About Us

We started as TeeTurtle, a nerdy company that designs apparel featuring adorable artwork and amazing fandoms to help people express themselves. When we designed the Original Reversible Octopus Plushie in 2017, we had no idea about the future that was ahead of us. In the past few years alone, our plushies have amassed over 400M views on TikTok and reached fans across the globe.

We’ve been dreaming for a while about a universe in which everything is plush, and we finally launched Plushiverse at the start of 2024 to start making that a reality. Each month, we hope to find new ways to delight you with imaginative worlds, innovative products, and exciting licensed partnerships that will allow you to fill your room (and your life) with your favorite new plushies.

Thanks for stopping by the Plushiverse. We’re glad you’re here ♡